When we think of ‘Platinum’, a few words pop in mind:

• Luxury
• Royalty
• Classic
• Exquisite

What is the similarity between these words? Each of them displays a certain exclusivity – a lavish way of life.

This is exactly what Platinum is.

It is one of the most precious metals in the world, and ever since its entry in the jewellery business; it has continued to make headlines.

What is Platinum?

Platinum is a white metal. However, not to be mistaken with White Gold, Platinum is naturally white.

This means for those women who do not prefer the yellowish hue of traditional gold against their skin – platinum is another great option for jewellery.

Being a hard metal, the platinum is easier to use and mold into jewellery. Therefore, it is not only rarer than gold, but can also be used in a much purer form.

Platinum jewellery regularly contains 95% pure platinum – which is higher than the 91% gold in 22kt gold jewellery.

The purity factor also makes Platinum an albeit expensive, yet highly prized metal.

Why Choose Platinum Jewellery?

The purity and elegance of platinum make it a must-have the next time you go to purchase jewellery. However, if these factors still don’t seem enough to attract you towards the glory of platinum, perhaps the following ones will help:

Drop-Dead Gorgeous!

With a feel unlike any other and the shine that doesn’t seem to be going away anytime soon – platinum jewellery is a gorgeous addition to your collection of jewels. Platinum retains its shine for long and is somewhat scratch-proof. This means while the jewellery can develop slight ridges or bumps from usage – your jewellery will never appear scratched your damaged.

For example, if you decide to wear a classic platinum ring like this one, you can stay assured that it won’t tarnish nor scratch – and will retain its initial outlook for a long time.

On the other hand, if you want to up your game in platinum and opt for something more festive – go for diamonds and platinum in jewellery! Perhaps a solitaire platinum diamond ring like this one to pop the question and make her say I do!

Durable: Pass it Down in the Family

Considering the mighty strength of this hardcore metal, the Platinum does not lose its essence in the long run. This means there is no need for expensive recoats or feeling sad because your favourite platinum ring lost its shine.

This will not happen. Instead, these abilities of platinum make it a durable metal that neither tarnishes, nor goes out of style.

Therefore, if you are in search of a piece of jewellery to make for a family heirloom – platinum jewellery is the one to go for.

Able to withstand time and tough conditions, the jewellery ages rather gracefully. If you are looking for ideas for such an heirloom; the religious diamond platinum pendant by C. Krishniah Chetty Group of Jewellers might just be what you need!

It is Hypoallergenic

Those with sensitive skin are aware of the troubles jewellery items can cause for the skin – especially if it does not suit them.

Fortunately, with platinum jewellery, you do not have to worry about any peculiar rashes or allergic reactions. This is because platinum is hypoallergenic!

Since platinum can be used in some of its purest forms (90-95%), it is not thought to cause any breakouts. Therefore, purchase your platinum jewellery and flaunt it with pride! Perhaps exquisite diamond and platinum earrings are just what you need.

Easy to Wear

If there is a jewellery item that vows to be with you through thick and thin – it is platinum jewellery.

Platinum is not only pure and strong it also has the ability to withstand tough and unforeseeable climates. From soaring temperatures to freezing cold, platinum jewellery stands tall and mighty without any effect.

What benefit does this have for you, you might wonder?

This surreal quality of platinum makes it easier for you to wear the jewellery. For example, if you are wearing a beautiful diamond platinum pendant, you might think high temperatures can make it hot – thus causing slight discomfort to the neck. Yet that doesn’t happen! Platinum does not get hot in high temperatures, and not even cold in lower temperatures.

Taking You Towards Financial Success

If you believe in Astrology – platinum jewels might just become your favourite form of jewellery.

When considering astrological numbers, Platinum is associated with the number ‘5’; the number indicative of the planet Mercury. This planet is linked with higher wit, logical reasoning, and sharp intelligence.

A combination of these three is often the formula needed for smart decisions in life – and financial success. The result? Perhaps wearing platinum jewellery can come bearing (monetary) gifts! Maybe a plain platinum bracelet is just what you need to turn your life around.

Are you feeling impressed with all the offerings of platinum jewellery?

What are you waiting for then? Make your way to C. Krishniah Chetty Group of Jewellers to purchase your next platinum jewels, or shop your favourites online!