Take a glimpse of behind the scenes of the heartwarming photoshoot that brought together customers, their furry friends, and exquisite jewellery.

When it comes to unconditional love, pure gestures and unwavering loyalty, few can match the expressions of those universally loved pets – dogs. C. Krishniah Chetty Group of Jewellers decided to celebrate these relationships between humans and their pet dogs, cherished over centuries across the world by creating the Friendship Day Collection, specially crafted for our furry companions.

Aptly named “BowWowBling“, the collection reflected a deep-rooted connection to the family’s 150-year-old legacy in jewellery. The C. Krishniah Chetty Group of Jewellers’ heritage, presently being helmed by the lineage’s 6th generation, reflects the deep relationships humans have shared with their dogs over time.

“Growing up surrounded by the loyal companionship of our dogs, I was reminded daily of the unwavering bond we share. These personal experiences have significantly influenced the designs in this collection. They’ve driven us to craft pieces that celebrate not only the connection between pets and owners but also pay homage to the legacy we continue to nurture”, says Mr. Chaitanya V. Cotha, Executive Director at C. Krishniah Chetty Group of Jewellers.

Each Design Reflects the Pet’s Unique Personality

The “BowWoWBling” collection reflects the various distinct personalities of different canine breeds, achieved through the captivating use of agates. Each agate is meticulously chosen, reflecting the unique traits that make each dog special. The attention to detail, finesse and the uniqueness of each piece is a tribute to the loyalty, joy, and the companionship dogs bring into our lives.

Another highlight of the collection is that it reflects an artistic fusion of hand craftsmanship and machine precision. The intricate agate patterns are enhanced through a fine blend of traditional handwork and machine precision. This ensures that the intrinsic essence of each breed is faithfully captured, celebrating the strength and individuality that dogs represent.

The design process for “Bow Wow Bling” embodies a harmonious blend of tradition and innovation. The journey began with in-depth research into each owner that wished to be part of the campaign. The designs and materials resonate with the nature of the companionship and a sincere attempt was made to recreate the closest representation of real dogs. The process included numerous sketches, prototypes, and meticulous revisions to achieve the final designs. The craftsmen leveraged their skills and passion to ensure each piece is not just a design but an embodiment of the love we have for our loyal companions.

Carefully Chosen Materials. Meticulously Crafted Pieces

Only the finest materials have made it to this unique collection. The agates chosen display captivating patterns and colours, mirroring the diverse personalities of dogs. The techniques include hand engraving and delicate stone settings showcase, showcasing the timeless craftsmanship the 150-year-old jewellery enterprise is renowned for. The response from pet parents to the “Bow Wow Bling” collection has indeed been heart-warming. Many have shared their personal stories of companionship, expressing how these pieces deeply resonate with their own experiences. The attention to detail and the emotional association infused into each piece has touched their hearts.

A Fine Blend of Tradition and Modernity

What sets the “Bow Wow Bling” collection apart is the fusion of CKC’s 150-year-old heritage in jewellery with the genuine feel of pet companionship. Each piece proudly reflects the CKC Jewellers seal of excellence. Unlike other pet-based jewellery, the C. Krishniah Chetty Group of Jewellers collection featured real pets that were carved out – made for real owners who cherish their relationships. A limited edition collection, each piece is a rare treasure to be owned forever. The collection is also extended to other animal motifs people have as pets.  

“The conceptualisation and design was truly a labour of love for all of us. It was a fantastic experience and we are so glad that it met with such an amazing response“, says the executive director, Chaitanya. V Cotha.

Each work-of-art of the “Bow Wow Bling” collection starts at Rs. 30,000, a testament to the artistry, craftsmanship and sentiment infused into its making. The collection will be available exclusively through CKC Jeweler’s flagship store and official online platform. Clients can procure these unique collectibles through the famed personalised service the company is also famous for. CKC continues to pursue its effort to create memorable jewellery experiences.

Other Projects of C. Krishniah Chetty Group of Jewellers

In the last 12 months the heritage house has launched a limited edition Rare Scents Oriane. With just 150 bottles, the perfume encapsulated the excitement of celebration in a bottle and was sold out in less than a week! Also on the anvil is a young and trendy line of fashion jewellery starting at Rs. 700. Do watch out for more exciting updates from the house of C. Krishniah Chetty Group of Jewellers.